The E Commerce business is throwing some unique challenges at the secondary packaging market as they want every order to be wrapped but don’t want to perform any changeover to accommodate different sizes. This is forcing many companies to develop equipment that adjusts itself based on the package size – great idea except that this process is much slower than the production level can afford. An easy solution is to allow shrink wrap to do what it was made to do…SHRINK! This allows for one machine setup and the film will do the work of sizing the package to the product.